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S5 E07 – Excelling at Agrotourism

Carmen and Jordan Campagnaro meet with Emma and Jessica, owners and operators of Purple Hill Lavender Farm, located in the beautiful rolling hills of Creemore, Ontario.

In this episode, Emma and Jessica talk to us about how they converted a 45 acre family property of over 30 years into a thriving family run-lavender farm. We talk about the process of growing crops and creating a business in the ever expanding agro-tourism industry, the investment required, the importance of marketing and branding, managing seasonality, profitability, and more! 

We had such a wonderful time chatting with this sister duo, both of which left their corporate jobs in PR to pursue their dreams among nature. They have created an incredible destination location for visitors offering tours through their lavender fields, a vast product line and a number of fun experiences for visitors, demonstrating the lucrative potential in agro-tourism as a real estate investment and business strategy.

Emma Greasly & Jessica Ridding

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